Description

Holiday Inn Express is one of the most recognised brand around the world as a member of Intercontinental Hotel Group. The quality of this hospitality service is the value of understanding and reverence of the guest’s global experience travelling with simple, innovative and efficient approach. As a dedicated transit hotel for smart travellers, the hotel present international standards and integrated services with respect to local context. The blue interior hotel project formula was tendered with specific guidelines to deliver the hotel brand value with inspired simplicity to meet the interior design intent while fulfilling brand standards manual. This seven storey hotel located strategically at Aeropolis Cengkareng, near the Soekarno-Hatta International Airport. The client requested that the local value need to be presented in the interior hotel design in conjunction with the brand standards. Ground Floor include Lobby Reception, Great Room with Lounge, and Breakfast with Buffet Area, while the first floor designed for guestrooms and supporting rooms which includes two large conference rooms, a meeting room, gym, laundry and musholla. The remaining floors are dedicated for the guestrooms and utilities.   Understanding characteristics and needs of users in a transit hotel within the site context complete the design guideline by Holiday Inn Express brand which drove the design concept. “Spatial movement” was chosen as the basic concept and design process started by exploring the meaning of movement through the analysis of interior activities in terms of sense of direction. Experiencing convenience and productivity in transitional space presented by Indonesian inspired dynamic modernity in colour composition as overall design language. “Tenun” or traditional-weaving system as the Indonesian heritage craftsmanship is processed by deformation system of materiality to create a welcoming yet attractive interior atmosphere. The form of “tenun” is applied to all seven storey 3-star plus hotel building with 281-guestrooms.

Holiday Inn Express is one of the most recognised brand around the world as a member of Intercontinental Hotel Group. The quality of this hospitality service is the value of understanding and reverence of the guest’s global experience travelling with simple, innovative and efficient approach. As a dedicated transit hotel for smart travellers, the hotel present internationa...